Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Márcia Maurer Herter, Saleh Shuqair, Diego Costa Pinto, Anna S. Mattila, Paola Zandonai

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)
93 Downloads (Pure)

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