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Do users look at banner ads on Facebook?
Ana Margarida Barreto
Departamento de Ciências da Comunicação (DCC)
Centro de Investigação em Comunicação, Informação e Cultura Digital (CIC. Digital)
Research output
:
Contribution to journal
›
Article
›
peer-review
93
Citations (Scopus)
Overview
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Dive into the research topics of 'Do users look at banner ads on Facebook?'. Together they form a unique fingerprint.
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Weight
Alphabetically
Business & Economics
Banner Ads
100%
Banner
82%
Facebook
80%
Sample Size
28%
Online Social Networks
26%
Advertising Effectiveness
26%
Online Advertising
26%
Advertising Campaign
25%
Graduate Students
23%
Undergraduate Students
23%
Social Networks
22%
Questionnaire
19%
Empirical Data
18%
Conceptualization
18%
Habit
17%
Web Sites
16%
World Wide Web
14%
Experiment
12%
Design Methodology
9%
United States of America
8%
Social Sciences
blindness
74%
facebook
59%
advertising effectiveness
35%
social network
32%
advertising campaign
28%
habits
18%
website
17%
graduate
13%
Internet
13%
experiment
12%
methodology
10%
questionnaire
10%
university
9%
student
5%
Engineering & Materials Science
Marketing
61%
Websites
13%
Students
11%
Internet
10%
Experiments
5%