Discovering Patterns in Online Reviews of Beijing and Lisbon Hostels

Ana Brochado, Paulo Rita, Sérgio Moro

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study employed a data mining approach to model the quantitative scores given to hostels located in Beijing, China, and Lisbon, Portugal, in guests’ online reviews posted on Booking.com. A neural network was built using a total of nine input features (e.g. age, most and least favorite aspects, travel and traveler types, nationality, hostel, and month and weekday of review) to model the score distributions. Each feature’s contribution to the scores was then extracted through data-based sensitivity analysis. The most favorite aspect and continent of origin were the two most significant features for hostels in both cities. Lisbon guests were also highly influenced by the hostel itself and traveler type as compared with Beijing travelers. Notably, facilities are the most favorite aspect valued by guests staying in Lisbon, while those that stay in Beijing hostels give more importance to value for money. These findings denote different guest behaviors are associated with each city’s particular offerings.

Original languageEnglish
Pages (from-to)172-191
Number of pages20
JournalJournal of China Tourism Research
Volume15
Issue number2
Early online date1 Jan 2018
DOIs
Publication statusPublished - 1 Apr 2019

Keywords

  • Beijing
  • data mining
  • hostels
  • Lisbon
  • online reviews
  • Service quality

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