Digital divide at individual level

Evidence for Eastern and Western European countries

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4 Citations (Scopus)

Abstract

The current study explores the digital divide by checking the phenomenon at the individual level. It digs into the individual pattern of adoption and use of a broad set of information and communications technologies (ICT) by introducing a conceptual model combining the extended unified theory of acceptance and use of technology (UTAUT2) and the five-factor model of personality. By doing so it provides insights on factors affecting technology adoption and the role of personality on individual usage behavior. Most of the UTAUT2 hypotheses are supported, with performance expectancy being the strongest predictor. Openness is a significant predictor of behavioral intention, whereas for usage behavior the significant personality predictors are openness, extraversion, and agreeableness. Moreover, as data were collected in Bulgaria and Portugal, a multi-group analysis revealed significant country differences. The effect of performance expectancy, habit, agreeableness, and neuroticism on behavioral intention, as well as the effect of age on usage, are stronger for Bulgaria, whereas the effect of hedonic motivation on behavioral intention and the effect of behavioral intention on usage are stronger for Portugal.

Original languageEnglish
Pages (from-to)460-479
Number of pages19
JournalGovernment Information Quarterly
Volume35
Issue number3
Early online date27 Jun 2018
DOIs
Publication statusPublished - 2018

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digital divide
personality
Bulgaria
Portugal
evidence
neuroticism
performance
habits
communication technology
acceptance
information technology
Group

Keywords

  • Digital divide, extended unified theory of acceptance and use of technology (UTAUT2)
  • Information and communications technologies (ICT)
  • Personality

Cite this

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title = "Digital divide at individual level: Evidence for Eastern and Western European countries",
abstract = "The current study explores the digital divide by checking the phenomenon at the individual level. It digs into the individual pattern of adoption and use of a broad set of information and communications technologies (ICT) by introducing a conceptual model combining the extended unified theory of acceptance and use of technology (UTAUT2) and the five-factor model of personality. By doing so it provides insights on factors affecting technology adoption and the role of personality on individual usage behavior. Most of the UTAUT2 hypotheses are supported, with performance expectancy being the strongest predictor. Openness is a significant predictor of behavioral intention, whereas for usage behavior the significant personality predictors are openness, extraversion, and agreeableness. Moreover, as data were collected in Bulgaria and Portugal, a multi-group analysis revealed significant country differences. The effect of performance expectancy, habit, agreeableness, and neuroticism on behavioral intention, as well as the effect of age on usage, are stronger for Bulgaria, whereas the effect of hedonic motivation on behavioral intention and the effect of behavioral intention on usage are stronger for Portugal.",
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author = "Petya Chipeva and Frederico Cruz-Jesus and Tiago Oliveira and Zahir Irani",
note = "Chipeva, P., Cruz-Jesus, F., Oliveira, T., & Irani, Z. (2018). Digital divide at individual level: Evidence for Eastern and Western European countries. Government Information Quarterly, 35(3), 460-479. DOI: 10.1016/j.giq.2018.06.003",
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