Digital Aging: Reinforcing Normative Masculinities on Instagram

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Age and gender intersect within power relations dynamics from which arise social hierarchies. Ageist and patriarchal systems perform power within an institutionalization of normative gendered hierarchy, validated by the media and legitimized through the hegemonic social culture. Aging masculinities have been mainly studied in health and social sciences’ scientific domains, without the gendered focus. By stemming from a feminist approach, this paper proposed the analysis of co-hashtag networks on Instagram to assess if these digital collective narratives perpetuate or challenge gendered and aging normative perspectives of masculinities. Results show that the semantic structure analyzed intercross age and normative masculinities anchor to soft-porn and patriarchal imaginaries. The data reveal expressions of multiple masculinities such as toxic and hybrid as central to the network. Nevertheless, these hashtags also convey normative understandings of what a man should be by opposition to femininities.

Original languageEnglish
Title of host publicationHuman Aspects of IT for the Aged Population
Subtitle of host publicationTechnology Design and Acceptance - 7th International Conference, ITAP 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsQin Gao, Jia Zhou
Place of PublicationCham
PublisherSpringer
Pages335-348
Number of pages14
ISBN (Print)9783030781071
DOIs
Publication statusPublished - 2021
Event7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duration: 24 Jul 202129 Jul 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12786 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021
CityVirtual, Online
Period24/07/2129/07/21

Keywords

  • Collective narratives
  • Gendered digital practices
  • Hashtag networks
  • Hegemonic masculinities

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