@article{dbc82f334f4443d6a96f8880530304ee,
title = "Design Science and Marketing: A Perfect Couple",
abstract = "This special issue of the Journal on Creating Value about {\textquoteleft}Creating Value through Design Science{\textquoteright} and the articles therein aim at showcasing how design science research in the field of creating value can look like.",
author = "J. Henseler and Schmidt, {H. J.} and Redler, {J. J.}",
note = "Henseler, J., Schmidt, H. J., & Redler, J. J. (2023). Design Science and Marketing: A Perfect Couple. Journal of Creating Value, 9(2), 160-165. https://doi.org/10.1177/23949643231200703",
year = "2023",
month = nov,
day = "1",
doi = "10.1177/23949643231200703",
language = "English",
volume = "9",
pages = "160--165",
journal = "Journal of Creating Value",
issn = "2394-9643",
publisher = "SAGE Publications",
number = "2",
}