Design Science and Marketing: A Perfect Couple

J. Henseler, H. J. Schmidt, J. J. Redler

Research output: Contribution to journalEditorialpeer-review

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Abstract

This special issue of the Journal on Creating Value about ‘Creating Value through Design Science’ and the articles therein aim at showcasing how design science research in the field of creating value can look like.
Original languageEnglish
Pages (from-to)160-165
Number of pages6
JournalJournal of Creating Value
Volume9
Issue number2
Early online date23 Oct 2023
DOIs
Publication statusPublished - 1 Nov 2023

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