Design of a supply chain management dashboard: information sharing to mitigate the bullwhip effect

Research output: ThesisMaster's Thesis


Supply Chain Management is perceived as a key success area to organizations. It has developed gradually through the last decades evolving from “the physical distribution to having a key role in organizations’ competitiveness”. The Bullwhip Effect is a major Supply Chain Management challenge, caused by the uncertainty and variability in the demand that is amplified along the supply chain. This effect brings inefficiencies to the supply chain in financial and operational terms. The focus of this project is the exploitation of Company X’s Supply Chain Management data to develop a dashboard that can display the overall information to the different actors evolved in this supply chain, with the main goal of mitigate the bullwhip effect through information sharing. This project starts with a literature review with two main focus: supply chain management and business intelligence. It presents a framework of the supply chain management, how it is described and its challenges. Besides that, it explores the best practices to develop effective information visualization in a dashboard context. A research was carried out in order to choose the best measures and metrics to be presented in the dashboard, enhancing the use of the available data. The output of this project is a dashboard displaying supply chain management measures and metrics of demand forecast, inventory information, order information and purchasing forecast. This project was designed and it is ready to be applied in a real context.
Original languageEnglish
QualificationMaster of Science
Awarding Institution
  • NOVA Information Management School (NOVA IMS)
  • Neto, Miguel de Castro, Supervisor
Award date25 Feb 2019
Publication statusPublished - 25 Feb 2019


  • Supply Chain Management
  • Bullwhip Effect
  • Information Sharing
  • Data Visualization


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