Decoding the cryptocurrency user: An analysis of demographics and sentiments

José Campino, Shiwen Yang

Research output: Contribution to journalArticlepeer-review

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Abstract

In recent years, new payment methods have emerged, aimed at improving convenience for users. Cryptocurrencies, in principle, are no different. In this study, we seek to analyze the general population's attitudes towards the adoption of cryptocurrencies as a payment method. To achieve this, we have developed a descriptive survey that targets both current cryptocurrency users and non-users, recognizing that differences in perception may exist. Additionally, we have conducted a sentiment analysis of open-ended questions to understand respondents' views on the future of the cryptocurrency market and its potential as a payment tool, utilizing different lexicons in the English language. Our findings indicate that most cryptocurrency users prefer to invest in these digital assets, often choosing coins based on their popularity rather than other intrinsic features. E-commerce payments are the most attractive activity, followed by international transactions when using cryptocurrencies as a payment method. However, high volatility and a lack of ease of use are the most common difficulties reported by users. Our study also highlights the importance of regulation in a time when users are increasingly demanding higher levels of oversight, in contrast to the past. While users are concerned about the instability and volatility of cryptocurrencies, they also value the anonymity these transactions offer. Our analysis showcases an innovative approach to analyzing interviews and qualitative questionnaires that can be applied in other research fields.

Original languageEnglish
Article numbere26671
JournalHeliyon
Volume10
Issue number5
DOIs
Publication statusPublished - 15 Mar 2024

Keywords

  • Cryptocurrency
  • International transaction
  • Payment method
  • Sentiment analysis

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