Customer engagement in social media: a framework and meta-analysis

Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin

Research output: Contribution to journalReview articlepeer-review

27 Citations (Scopus)
17 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Customer engagement in social media: a framework and meta-analysis'. Together they form a unique fingerprint.

Business & Economics