Cultural routes crossing Portugal: History and traditions

Odete Paiva, Cláudia Seabra, José Luís Abrantes

Research output: Contribution to journalArticle

Abstract

Cultural routes across different regions create real opportunities to improve tourism dynamics, offering tourists more valuable experiences bringing benefits to the entire tourism value chain and to all tourism-related sectors (Perdomo, 2015). This study analyses the potential of a cultural and tourist product based on two routes in the Centre of Portugal, one following the path laid out by the 3rd French Invasion and another following the Historical National Road N°2. The main goal is to investigate the attractiveness and market potential for the two routes specifically in the domestic market. Based on the results of a questionnaire applied to 622 domestic tourists, it became clear that these two routes are very attractive tourism products. This study provides valuable information about tourists' purchase intention and about the amount of time and money, they are willing to spend to take each of the proposed routes.

Original languageEnglish
Pages (from-to)18-33
Number of pages16
JournalInternational Journal of Religious Tourism and Pilgrimage
Volume7
Issue number4
Publication statusPublished - 1 Jan 2019

Keywords

  • Centre of Portugal
  • Cultural routes
  • Cultural tourism
  • Heritage Road
  • Military Route

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