The alignment of information systems with the business goals of an organisation, although a topic of great importance, is not always properly valued or taken into consideration. In general, managers have different opinions to chief information officers (CIOs) in relation to IS, especially with regard to their importance and value to the business and also in terms of investment needs. Here, we discuss and study new approaches to methods and tools for assessing the relative importance of each information system to business, focusing on the financial sector including banks and insurance companies. We suggest the introduction of new key indicators for better decision support and to identify investment priorities, and present results regarding the relative importance of each process to support the business strategy. The primary goal for the inherent research project is to analyse the main problems and difficulties encountered by IS and IT managers, featuring different players and how they relate. The main contributions of this work are the CRUDi framework as a tool to improve alignment between business and IS strategies and the CRUDi survey and its results qualifying the financial sector's opinion regarding the relative importance of processes and investments.