COVID-19: The catalyst for digital transformation in the hospitality industry? The catalyst for digital transformation in the hospitality industry?

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Abstract

Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.
Original languageEnglish
Pages (from-to)41-46
JournalTourism & Management Studies
Volume17
Issue number2
DOIs
Publication statusPublished - 20 Apr 2021

Keywords

  • Covid-19
  • Crisis
  • Digital transformation
  • Hotels
  • Pandemics

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