TY - JOUR
T1 - COVID-19: The catalyst for digital transformation in the hospitality industry?
T2 - The catalyst for digital transformation in the hospitality industry?
AU - António, Nuno
AU - Rita, Paulo
N1 - António, N., & Rita, P. (2021). COVID-19: The catalyst for digital transformation in the hospitality industry? Tourism & Management Studies, 17(2), 41-46. https://doi.org/10.18089/tms.2021.170204
PY - 2021/4/20
Y1 - 2021/4/20
N2 - Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.
AB - Until the outbreak of COVID-19, digital transformation was not on many hotels' strategic plan, despite its efficiency-related benefits for saving time, creating better customer experiences, increasing revenue, and supporting decision-making. However, like in many other industries, the COVID-19 physical distancing good practices and governments' restrictions acted as a catalyst and promoted hotels' digitalization. To this end, a questionnaire was administered to 51 hotel managers to verify if that happened in Portuguese hotels and what processes were most impacted. Results showed that 92% of the hotel managers agreed that COVID-19 promoted the digitalization of processes, with most organizations considering that online meetings and technology productivity tools are here to stay. Hotels’ digitalization has the potential to generate high-efficiency gains both in public-facing operations as well as in back-office operations. This study highlights these implications and intends to spur researchers to investigate the practical impact of these implications on business efficiency and social theory.
KW - Covid-19
KW - Crisis
KW - Digital transformation
KW - Hotels
KW - Pandemics
UR - http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000648295100004
UR - http://www.scopus.com/inward/record.url?scp=85106395580&partnerID=8YFLogxK
U2 - 10.18089/tms.2021.170204
DO - 10.18089/tms.2021.170204
M3 - Article
SN - 2182-8466
VL - 17
SP - 41
EP - 46
JO - Tourism & Management Studies
JF - Tourism & Management Studies
IS - 2
ER -