Original language | English |
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Title of host publication | Marketing and Consumer Behavior |
Subtitle of host publication | concepts, Methodologies, Tools, and Application |
Place of Publication | Hershey |
Publisher | Business science reference |
Pages | 342-379 |
DOIs | |
Publication status | Published - 1 Dec 2014 |
Convergence towards Excellence Diversity: mapping the Field of E-Resources Emerging Dynamics
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review