Abstract
Controlling SkyLand promotes the design of a management control system in the start-up phase of a company in the tourism sector.
The case requires a critical view of the described system, namely the implementation of responsibility centers, performance measures, and targets.
Students should recommend the most appropriate forms of control for a start-up such as SkyLand and propose a new management control system aligned with the company’s strategy.
The case builds on Otley’s (1999) and Simons’ (1995) frameworks and provides excellent material to practice their theoretical concepts.
The case requires a critical view of the described system, namely the implementation of responsibility centers, performance measures, and targets.
Students should recommend the most appropriate forms of control for a start-up such as SkyLand and propose a new management control system aligned with the company’s strategy.
The case builds on Otley’s (1999) and Simons’ (1995) frameworks and provides excellent material to practice their theoretical concepts.
| Original language | English |
|---|---|
| Type | Case study |
| Publisher | Universidade Nova de Lisboa School of Business and Economics (SBE) |
| Number of pages | 12 |
| Publication status | Published - 2014 |