Consumer attitudes during periods of economic downturn: Embodying responsible behaviors

Maria Sarmento; Mercedes Galan-Ladero; Susana Marques

doi:10.1007/978-3-319-92084-9_3

Consumer attitudes during periods of economic downturn: Embodying responsible behaviors

Maria Sarmento, Mercedes Galan-Ladero, Susana Marques

NOVA School of Business and Economics (NOVA SBE)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers’ rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage.

Original language	English
Title of host publication	Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018
Editors	Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
Publisher	Springer Science and Business Media B.V.
Pages	17-22
Number of pages	6
ISBN (Print)	9783319920832
DOIs	https://doi.org/10.1007/978-3-319-92084-9_3
Publication status	Published - 2018

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Keywords

Consumer behavior
National brands
Private labels

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-92084-9_3

Cite this

Sarmento, M., Galan-Ladero, M., & Marques, S. (2018). Consumer attitudes during periods of economic downturn: Embodying responsible behaviors. In F. J. Martínez-López, J. C. Gázquez-Abad, & A. Chernev (Eds.), Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018 (pp. 17-22). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-319-92084-9_3

Sarmento, Maria ; Galan-Ladero, Mercedes ; Marques, Susana. / Consumer attitudes during periods of economic downturn : Embodying responsible behaviors. Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018. editor / Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Alexander Chernev. Springer Science and Business Media B.V., 2018. pp. 17-22 (Springer Proceedings in Business and Economics).

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abstract = "This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers{\textquoteright} rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage.",

keywords = "Consumer behavior, National brands, Private labels",

author = "Maria Sarmento and Mercedes Galan-Ladero and Susana Marques",

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doi = "10.1007/978-3-319-92084-9_3",

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Sarmento, M, Galan-Ladero, M & Marques, S 2018, Consumer attitudes during periods of economic downturn: Embodying responsible behaviors. in FJ Martínez-López, JC Gázquez-Abad & A Chernev (eds), Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 17-22. https://doi.org/10.1007/978-3-319-92084-9_3

Consumer attitudes during periods of economic downturn: Embodying responsible behaviors. / Sarmento, Maria; Galan-Ladero, Mercedes; Marques, Susana.
Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Alexander Chernev. Springer Science and Business Media B.V., 2018. p. 17-22 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers’ rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage.

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T3 - Springer Proceedings in Business and Economics

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Sarmento M, Galan-Ladero M, Marques S. Consumer attitudes during periods of economic downturn: Embodying responsible behaviors. In Martínez-López FJ, Gázquez-Abad JC, Chernev A, editors, Advances in National Brand and Private Label Marketing, Fifth International Conference, 2018. Springer Science and Business Media B.V. 2018. p. 17-22. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-92084-9_3

Consumer attitudes during periods of economic downturn: Embodying responsible behaviors

Abstract

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Keywords

UN SDGs

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