Knowing that the customers/consumers satisfaction related with touristic products is closely linked to the consumption of everything that can make them happy, and that for the Millennium generation there is a constant concern in not falling to perceive a single thing that can be experimented or known, we focused our attention on the theme of the creativity in tourist spaces and products through the transmission of information via digital communication versus personalized communication. We will reflect on the importance of communication in the quality of tourism services, inferring in our discourse the theme of authenticity, not forgetting the role of the client/consumer as a manager or multiplier producer of informative content through 2.0 technologies. Total quality of services is a way of thinking and working, with a constant focus on total customer satisfaction. Technological development has given people a power once restricted to the media. The virtual environment provides the closest and directed relationship and the client today has to be seen as a kind of co-producer in the realization of the services.
|Title of host publication||Identidad y cultura|
|Subtitle of host publication||Creación del conocimiento|
|Editors||Daniel Martín Pena, María García García|
|Place of Publication||Zaragoza|
|Number of pages||18|
|Publication status||Published - 2020|
|Name||Comunicación e Información Digital|