Communication and Knowledge in Tourism Services: a Cultural Perspective

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Knowing that the customers/consumers satisfaction related with touristic products is closely linked to the consumption of everything that can make them happy, and that for the Millennium generation there is a constant concern in not falling to perceive a single thing that can be experimented or known, we focused our attention on the theme of the creativity in tourist spaces and products through the transmission of information via digital communication versus personalized communication. We will reflect on the importance of communication in the quality of tourism services, inferring in our discourse the theme of authenticity, not forgetting the role of the client/consumer as a manager or multiplier producer of informative content through 2.0 technologies. Total quality of services is a way of thinking and working, with a constant focus on total customer satisfaction. Technological development has given people a power once restricted to the media. The virtual environment provides the closest and directed relationship and the client today has to be seen as a kind of co-producer in the realization of the services.
Original languageEnglish
Title of host publicationIdentidad y cultura
Subtitle of host publicationCreación del conocimiento
EditorsDaniel Martín Pena, María García García
Place of PublicationZaragoza
PublisherEgregius
Chapter6
Pages127-144
Number of pages18
ISBN (Print)978-84-18167-24-9
Publication statusPublished - 2020

Publication series

NameComunicación e Información Digital
Number23

Keywords

  • Communication
  • Authenticity
  • Creativity

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