Challenges of teaching magazine journalism: Is the academy preparing students for a sustainable future?

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In the last years, the digital ecosystem increased
the rhythm of change and forced the blurring
of boundaries. Parallel to this, there was a need
for innovation, seeking “new combinations”, using
Schumpeter ’s words (1934, p. 78). This innovation,
often focused in the product or in the way the news
are distributed, meant assuring a presence in the
digital environment. However, this wasn ́t so clear to
magazines, especially considering that this medium has
distinguished features, and its online presence is not
necessarily a “digital magazine” (Santos-Silva, 2011).
Challenges are different from the other media and the
academy must follow through.
This paper explores the innovation challenges that
magazine journalism is facing today and if they
are being addressed by the academy. We applied
a content analyses to the syllabus of European
university courses that include the subject of magazine
journalism in 2018 and compare it to key-challenges
identified by major professional and academic reports.
Preliminary results conclude that the positioning of
magazine journalism in academy is still very traditional,
privileging editorial passion over entrepreneurial skills.
Original languageEnglish
Number of pages1
Publication statusPublished - 2019
EventEdinburgh International Magazine Festival : AJE (Association for Journalism Education) Conference - Edinburgh Napier University, Edinburgh, United Kingdom
Duration: 19 Sept 201919 Sept 2019


ConferenceEdinburgh International Magazine Festival
Country/TerritoryUnited Kingdom


  • Magazine journalism
  • Journalism educationJ


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