Abstract
Studies on elections and voting behavior have generally shown that campaigns display only a minimal effect, while predispositions are found to play a fundamental role in influencing voters' preferences. This paper aims to re-evaluate these findings by analyzing campaign effects through a panel survey conducted during the 2006 Italian elections. This case study is particularly interesting due to the changes in the political and media environment that occurred after the mid-1990s. The results substantially confirm that campaign-related variables have a weak impact on voting choice, although they had important effects in terms of voters' participation and floating voters' orientations.
Original language | English |
---|---|
Pages (from-to) | 328-349 |
Number of pages | 22 |
Journal | Journal of Political Marketing |
Volume | 10 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Oct 2011 |
Keywords
- elections
- electoral behavior
- Italy
- leadership
- mass media
- political campaigns