Campaign Effects in a Changing Environment: The 2006 Italian Legislative Elections

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Abstract

Studies on elections and voting behavior have generally shown that campaigns display only a minimal effect, while predispositions are found to play a fundamental role in influencing voters' preferences. This paper aims to re-evaluate these findings by analyzing campaign effects through a panel survey conducted during the 2006 Italian elections. This case study is particularly interesting due to the changes in the political and media environment that occurred after the mid-1990s. The results substantially confirm that campaign-related variables have a weak impact on voting choice, although they had important effects in terms of voters' participation and floating voters' orientations.

Original languageEnglish
Pages (from-to)328-349
Number of pages22
JournalJournal of Political Marketing
Volume10
Issue number4
DOIs
Publication statusPublished - 1 Oct 2011

Keywords

  • elections
  • electoral behavior
  • Italy
  • leadership
  • mass media
  • political campaigns

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