Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard

Luis Filipe Lages, Carmen Lages, Cristiana Raquel Lages

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)

Abstract

Annual company reports rarely distinguish between domestic and export market performance and even more rarely provide information about annual indicators of a specific export venture's performance. In this study, the authors develop and test a new measure for assessing the annual performance of an export venture (the APEV scale). The new measure comprises five dimensions: (1) annual export venture financial performance, (2) annual export venture strategic performance, (3) annual export venture achievement, (4) contribution of the export venture to annual exporting operations, and (5) satisfaction with annual export venture overall performance. The authors use the APEV scale to generate a scorecard of performance in exporting (the PERFEX scorecard) to assess export performance at the corporate level while comparatively evaluating all export ventures of the firm. Both the scale and the scorecard could help disclose export venture performance and could be useful instruments for annual planning, management, monitoring, and improvement of exporting programs.

Original languageEnglish
Pages (from-to)79-104
Number of pages26
JournalJournal Of International Marketing
Volume13
Issue number3
DOIs
Publication statusPublished - Jul 2005

Keywords

  • MARKETING-STRATEGY
  • EMPIRICAL-ASSESSMENT
  • VARIABLES
  • PROFITABILITY
  • DETERMINANTS
  • SATISFACTION
  • METAANALYSIS;
  • ANTECEDENTS
  • MANAGEMENT
  • VENTURES

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