TY - JOUR
T1 - Binge-Watching Uncovered
T2 - Examining the interplay of perceived usefulness, habit, and regret in continuous viewing
AU - Bastos, Maria
AU - Naranjo-Zolotov, Mijail
AU - Aparício, Manuela
N1 - info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT#
Bastos, M., Naranjo-Zolotov, M., & Aparício, M. (2024). Binge-Watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing. Heliyon, 10(6), 1-11. Article e27848. https://doi.org/10.1016/j.heliyon.2024.e27848 --- We gratefully acknowledge financial support from FCT Fundação para a Ciência e a Tecnologia (Portugal), national funding through research grant Information Management Research Center – MagIC/NOVA IMS (UIDB/04152/2020)
PY - 2024/3/30
Y1 - 2024/3/30
N2 - Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive – and strong – effect of perceived usefulness and habit on binge-watching.
AB - Binge-watching has become one of the most popular ways for people to spend their free time. Binge-watching refers to watching more than two episodes of a television show in a single sitting. This pattern of behavior can be seen in people of a wide range of ages, but it is particularly widespread among people of millennial age and younger. In this study, we propose a model that explains binge-watching engagement by theorizing and testing the association of social influence on perceived usefulness, regret on the continuous intention of binge-watching, and habit on continuous intention and binge-watching engagement. The authors evaluated the model using data collected from 225 respondents. The results supported the proposed hypotheses and confirmed that regret does not neutralize the positive – and strong – effect of perceived usefulness and habit on binge-watching.
KW - Binge-watching
KW - continuous intention
KW - engaging behavior
KW - habit
KW - regret
KW - social influence
KW - Netflix
KW - TV streaming
UR - http://www.scopus.com/inward/record.url?scp=85187666340&partnerID=8YFLogxK
UR - https://www.webofscience.com/wos/woscc/full-record/WOS:001208412300001
U2 - 10.1016/j.heliyon.2024.e27848
DO - 10.1016/j.heliyon.2024.e27848
M3 - Article
SN - 2405-8440
VL - 10
SP - 1
EP - 11
JO - Heliyon
JF - Heliyon
IS - 6
M1 - e27848
ER -
