Green Information Technology (IT) tools and practices contribute to environmental sustainability and business processes virtualization. To assess whether IT-enabled process virtualization capabilities impact organizational Green IT initiatives, Bose and Luo 2011 proposed a conceptual model that combines three theories: technology-organization-environment framework, process virtualization theory, and diffusion of innovation theory. We conducted an empirical analysis of data from 251 European firms, and found that environment context (competition intensity and regulatory support) was more important to Green IT initiatives than organization or technology context. Technology factors (sensory readiness, relationship readiness, synchronism readiness, and identification and control readiness) facilitating process virtualization were not found significant to organizational Green IT initiatives.
- Diffusion of innovation (DOI)
- Green IT
- Process virtualization
- Process virtualization theory (PVT)
- Technology-organization-environment (TOE)