Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?

Dana Harrison; Diego Costa Pinto; Ana Valenzuela; Thomas Martin Key; Melanie Richards

Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?

Dana Harrison, Diego Costa Pinto, Ana Valenzuela, Thomas Martin Key, Melanie Richards

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025
Publisher	Springer Nature Switzerland AG
Publication status	Accepted/In press - 14 Jan 2025
Event	2025 Academy of Marketing Science World Marketing Congress - Burgundy School of Business, Dijon, France Duration: 1 Jul 2025 → 4 Jul 2025 Conference number: 26 https://www.ams-web.org/wmc-dijon-france

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer Nature Switzerland AG
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	2025 Academy of Marketing Science World Marketing Congress
Abbreviated title	2025 WMC
Country/Territory	France
City	Dijon
Period	1/07/25 → 4/07/25
Internet address	https://www.ams-web.org/wmc-dijon-france

Cite this

Harrison, D., Pinto, D. C., Valenzuela, A., Key, T. M., & Richards, M. (Accepted/In press). Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? In Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature Switzerland AG.

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title = "Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?",

author = "Dana Harrison and Pinto, {Diego Costa} and Ana Valenzuela and Key, {Thomas Martin} and Melanie Richards",

year = "2025",

month = jan,

day = "14",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature Switzerland AG",

booktitle = "Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025",

address = "Switzerland",

note = "2025 Academy of Marketing Science World Marketing Congress, 2025 WMC ; Conference date: 01-07-2025 Through 04-07-2025",

url = "https://www.ams-web.org/wmc-dijon-france",

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Harrison, D, Pinto, DC, Valenzuela, A, Key, TM & Richards, M 2025, Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? in Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature Switzerland AG, 2025 Academy of Marketing Science World Marketing Congress, Dijon, France, 1/07/25.

Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? / Harrison, Dana; Pinto, Diego Costa; Valenzuela, Ana et al.
Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025. Springer Nature Switzerland AG, 2025. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Artificial Intelligence Duality

T2 - 2025 Academy of Marketing Science World Marketing Congress

AU - Harrison, Dana

AU - Pinto, Diego Costa

AU - Valenzuela, Ana

AU - Key, Thomas Martin

AU - Richards, Melanie

N1 - Conference code: 26

PY - 2025/1/14

Y1 - 2025/1/14

M3 - Conference contribution

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

BT - Proceedings of the 2025 World Marketing Congress, Dijon, France, July 1-4 2025

PB - Springer Nature Switzerland AG

Y2 - 1 July 2025 through 4 July 2025

ER -