Argumentative Insights for the Analysis of Direct-to-Consumer Advertising

Dima Mohammed, Peter J. Schulz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe Seventh Conference of the International Society for the Study of Argumentation (ISSA)
Place of PublicationAmsterdam
PublisherSic Sat
Pages1322-1333
Number of pages11
ISBN (Print)978-90-3610-243-8
Publication statusPublished - 1 Jan 2011
EventSeventh Conference of the International Society for the Study of Argumentation (ISSA) - Amsterdam, Netherlands
Duration: 29 Jun 20102 Jul 2010

Conference

ConferenceSeventh Conference of the International Society for the Study of Argumentation (ISSA)
CountryNetherlands
CityAmsterdam
Period29/06/102/07/10

Cite this

Mohammed, D., & Schulz, P. J. (2011). Argumentative Insights for the Analysis of Direct-to-Consumer Advertising. In The Seventh Conference of the International Society for the Study of Argumentation (ISSA) (pp. 1322-1333). Amsterdam: Sic Sat.