@inproceedings{4538f6c717b34c6bbaca44700c05cdf0,
title = "Argumentative Insights for the Analysis of Direct-to-Consumer Advertising",
author = "Dima Mohammed and Schulz, {Peter J.}",
note = "info:eu-repo/grantAgreement/FCT/5876/147240/PT# UID/FIL/00183/2013; Seventh Conference of the International Society for the Study of Argumentation (ISSA) ; Conference date: 29-06-2010 Through 02-07-2010",
year = "2011",
month = jan,
day = "1",
language = "English",
isbn = "978-90-3610-243-8",
pages = "1322--1333",
booktitle = "The Seventh Conference of the International Society for the Study of Argumentation (ISSA)",
publisher = "Sic Sat",
}