Are social media and mobile applications threatening retail websites?

Ricardo Filipe Ramos, Paulo Rita, Sérgio Moro

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
1 Downloads (Pure)


The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.
Original languageEnglish
Pages (from-to)58-81
Number of pages23
JournalInternational Journal of Internet Marketing and Advertising
Issue number1
Early online date27 Dec 2022
Publication statusPublished - 1 Jan 2023


  • retail website
  • social media
  • mobile application
  • consumer behaviour
  • text mining


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