Are Portuguese brand names of medicines readable?

Carla Pires, Susana Correia, Afonso Miguel Cavaco, Marina Vigário

Research output: Contribution to conferencePoster

Abstract

Background: Misunderstandings involving medicine names may cause serious medication problems. According to regulations, medicines names must be readable and pronounceable. However, investigation on readability of medicines names is limited.
Purpose: To quantify and characterize phonological errors in a reading task of Portuguese medicines brand names.
Original languageEnglish
Number of pages1
Publication statusPublished - 2018
Event1st International Conference on Pharmacy Practice Research - Lisboa, Portugal
Duration: 25 Jun 201827 Jun 2018
https://www.bpspprlisbon2018.com/

Conference

Conference1st International Conference on Pharmacy Practice Research
CountryPortugal
CityLisboa
Period25/06/1827/06/18
Internet address

Keywords

  • brand names
  • medicine
  • phonological errors

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  • Cite this

    Pires, C., Correia, S., Cavaco, A. M., & Vigário, M. (2018). Are Portuguese brand names of medicines readable?. Poster session presented at 1st International Conference on Pharmacy Practice Research, Lisboa, Portugal.