Abstract
Facial expressions convey information that when properly interpreted can help social scientists to gain insights about human behaviors. In the field of marketing, despite the fact that emotions are long known to play an important role in decision- making process and formulation of preference, research on facial expression is still in its infancy.
This chapter aims to provide the reader with a variety of examples of studies based on facial expression analysis in the marketing, consumer behavior, and advertising domains. By disclosing a list of recent studies on emotional responses, this chapter aims to identify different streams of thought that could guide future research in the aforementioned areas. A final remark is added about ethical concerns that may arise from the commercial application of facial analysis findings.
This chapter aims to provide the reader with a variety of examples of studies based on facial expression analysis in the marketing, consumer behavior, and advertising domains. By disclosing a list of recent studies on emotional responses, this chapter aims to identify different streams of thought that could guide future research in the aforementioned areas. A final remark is added about ethical concerns that may arise from the commercial application of facial analysis findings.
Original language | English |
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Title of host publication | Emotional expression |
Subtitle of host publication | The brain and the face |
Editors | Freitas Magalhães |
Place of Publication | Porto |
Publisher | FEELab Science Books |
Pages | 163-189 |
Number of pages | 26 |
ISBN (Electronic) | 9789898766441 |
Publication status | Published - 2017 |