Apologia in a Networked Society: The Case of Volkswagen’s Polylogical Challenge

Cassandra Oliveras-Moreno, Mark Aakhus, Marcin Lewiński

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Prompted by an emissions crisis of epic proportion, this study focused on Volkswagen’s early performances of apologia in strategic online venues including the company’s web portals and social media. VW’s responses across multiple venues for multiple audiences reveal strategies for structuring places for argument to happen or not. We develop an account of polylogical disagreement management by reformulating classic notions of apologia and stasis to explain VWs performance of crisis management under the conditions of networked society.
Original languageEnglish
Title of host publicationArgumentation and Inference
Subtitle of host publicationProceedings of the 2nd European Conference on Argumentation, Fribourg 2017
EditorsSteve Oswald, Didier Maillat
Place of PublicationLondon
PublisherCollege Publications
Chapter40
Pages561-579
Number of pages18
Volume2
ISBN (Print)978-1-84890-284-8
Publication statusPublished - 2018
Event2nd European Conference on Argumentation:: Argumentation and Inference - University of Fribourg, Fribourg, Switzerland
Duration: 20 Jun 201723 Jun 2017
Conference number: 2nd
http://ecargument.org/?page_id=730

Publication series

NameStudies in Logic and Argumentation
PublisherCollege Publications
Volume77

Conference

Conference2nd European Conference on Argumentation:
CountrySwitzerland
CityFribourg
Period20/06/1723/06/17
Internet address

Keywords

  • Apologia
  • Crisis communication
  • Agreement management
  • Polylogue
  • Social media
  • Stasis theory

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