Abstract
Purpose: Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective. Design/methodology/approach: This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. The papers were selected from Scopus, with the title, abstract and keywords being extracted for the analysis. Formulated research hypotheses based on relevant publications are then evaluated to assess the current state of the broader scope of the large sets of literature. Findings: Most of research using AR is based on mobile technology. Yet, wearable devices still show few publications, a gap that is expected to close in the near future. There is a lack of research adopting Big Data/machine learning approaches based on secondary data. Originality/value: As both AR and VR technologies are becoming more mature, more applications to tourism emerge. Scholars need to keep pace and fill in the research gaps on both domains to move research forward.
| Original language | English |
|---|---|
| Journal | Journal of Hospitality and Tourism Technology |
| DOIs | |
| Publication status | E-pub ahead of print - 1 Jan 2019 |
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Keywords
- Augmented reality
- Literature analysis
- Tourism
- Virtual reality
Cite this
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Analysing recent augmented and virtual reality developments in tourism. / Moro, Sérgio; Rita, Paulo; Ramos, Pedro; Esmerado, Joaquim.
In: Journal of Hospitality and Tourism Technology, 01.01.2019.Research output: Contribution to journal › Review article
TY - JOUR
T1 - Analysing recent augmented and virtual reality developments in tourism
AU - Moro, Sérgio
AU - Rita, Paulo
AU - Ramos, Pedro
AU - Esmerado, Joaquim
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Purpose: Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective. Design/methodology/approach: This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. The papers were selected from Scopus, with the title, abstract and keywords being extracted for the analysis. Formulated research hypotheses based on relevant publications are then evaluated to assess the current state of the broader scope of the large sets of literature. Findings: Most of research using AR is based on mobile technology. Yet, wearable devices still show few publications, a gap that is expected to close in the near future. There is a lack of research adopting Big Data/machine learning approaches based on secondary data. Originality/value: As both AR and VR technologies are becoming more mature, more applications to tourism emerge. Scholars need to keep pace and fill in the research gaps on both domains to move research forward.
AB - Purpose: Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective. Design/methodology/approach: This study adopts a text mining and topic modelling approach to analyse a total of 1,049 articles for VR and 406 for AR. The papers were selected from Scopus, with the title, abstract and keywords being extracted for the analysis. Formulated research hypotheses based on relevant publications are then evaluated to assess the current state of the broader scope of the large sets of literature. Findings: Most of research using AR is based on mobile technology. Yet, wearable devices still show few publications, a gap that is expected to close in the near future. There is a lack of research adopting Big Data/machine learning approaches based on secondary data. Originality/value: As both AR and VR technologies are becoming more mature, more applications to tourism emerge. Scholars need to keep pace and fill in the research gaps on both domains to move research forward.
KW - Augmented reality
KW - Literature analysis
KW - Tourism
KW - Virtual reality
UR - http://www.scopus.com/inward/record.url?scp=85066862856&partnerID=8YFLogxK
U2 - 10.1108/JHTT-07-2018-0059
DO - 10.1108/JHTT-07-2018-0059
M3 - Review article
JO - Journal of Hospitality and Tourism Technology
JF - Journal of Hospitality and Tourism Technology
SN - 1757-9880
ER -