An organizational change framework for digital servitization: evidence from the Veneto region

Oscar F. Bustinza; Emanuel Gomes; Ferran Vendrell-Herrero; Shlomo Y. Tarba

doi:10.1002/jsc.2186

An organizational change framework for digital servitization: evidence from the Veneto region

Oscar F. Bustinza, Emanuel Gomes, Ferran Vendrell-Herrero, Shlomo Y. Tarba

NOVA School of Business and Economics (NOVA SBE)

Research output: Contribution to journal › Article › peer-review

73 Citations (Scopus)

Abstract

Product firms implementing integrated product/service solutions through in-house development must have a long-term commitment to the project and focus on enhancing their resource base and strategic agility. Our results confirm the importance of organizational capabilities and strong firm commitment to the development of integrated solutions. While previous studies have demonstrated the importance of the service business unit’s configuration, this article identifies critical variables (the firm’s strategic agility and capability) that influence make-or-buy decisions. Agility is a prerequisite for digital organizational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.

Original language	English
Pages (from-to)	111-119
Number of pages	9
Journal	Strategic Change
Volume	27
Issue number	2
DOIs	https://doi.org/10.1002/jsc.2186
Publication status	Published - 1 Mar 2018

Keywords

RESOURCE-BASED VIEW
VALUE CHAIN
DYNAMIC CAPABILITIES
PERFORMANCE
FIRM
SERVICES
MANAGEMENT
COMMITMENT
TRANSITION
INNOVATION

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Cite this

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abstract = "Product firms implementing integrated product/service solutions through in-house development must have a long-term commitment to the project and focus on enhancing their resource base and strategic agility. Our results confirm the importance of organizational capabilities and strong firm commitment to the development of integrated solutions. While previous studies have demonstrated the importance of the service business unit{\textquoteright}s configuration, this article identifies critical variables (the firm{\textquoteright}s strategic agility and capability) that influence make-or-buy decisions. Agility is a prerequisite for digital organizational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.",

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AU - Bustinza, Oscar F.

AU - Gomes, Emanuel

AU - Vendrell-Herrero, Ferran

AU - Tarba, Shlomo Y.

N1 - Funding: European Commission (grant nr. 691192), Spanish Government (grant nr. ECO_2014-58472-R) Government of Canada, and Horizon 2020

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KW - VALUE CHAIN

KW - DYNAMIC CAPABILITIES

KW - PERFORMANCE

KW - FIRM

KW - SERVICES

KW - MANAGEMENT

KW - COMMITMENT

KW - TRANSITION

KW - INNOVATION

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An organizational change framework for digital servitization: evidence from the Veneto region

Abstract

Keywords

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