E-commerce has proliferated in the daily activities of end-consumers and firms alike. For firms, consumer satisfaction is an important indicator of e-commerce success. Today, consumers’ reviews and feedback are increasingly shaping consumer intentions regarding new purchases and repeated purchases, while helping to attract new customers. In our work, we use an expert system to predict the sentiment of a product considering a subset of available customers’ reviews.
|Number of pages||10|
|Journal||Expert Systems with Applications|
|Publication status||Published - 30 Oct 2017|
- Customers’ feedback
- Genetic programming