This paper provides a literature review of three complementary research areas: Business Models, Business Applications of Agent Based Modeling and Digital Business Characteristics. Based on these reviews, a Dynamic Agent Based Modelling Framework (DYNAMOD) is developed for performing Digital Business Simulations. This Framework is customisable and computationally implements key digital business characteristics including network effects, online and offline word of mouth, pricing strategies, amongst other features of the Digital Business Environment. DYNAMOD can be a generic framework for developing a variety of forcasting and simulation models that can provide a new computational approach to Digital Business Modeling and Analysis.
Original languageEnglish
Title of host publicationIntelligent Decision Technologies
EditorsR. Neves-Silva, J. Watada, G. Phillips-Wren, L. C. Jain, R. J. Howlett
Place of PublicationAmsterdam
PublisherIOS Press
ISBN (Electronic)978-1-61499-264-6
ISBN (Print)978-1-61499-263-9
Publication statusPublished - 2013
Event5th KES International Conference on Intelligent Decision Technologies (KES-IDT) - Sesimbra, Portugal
Duration: 26 May 201328 Jun 2013

Publication series

NameFrontiers in Artificial Intelligence and Applications
PublisherIOS Press
ISSN (Print)0922-6389


Conference5th KES International Conference on Intelligent Decision Technologies (KES-IDT)


  • Agent Based Modeling
  • Business Model
  • Business Simulation
  • Online Digital Business


Dive into the research topics of 'An Agent Based Modelling approach to Digital Business Models: through a literature review of three complementary Research Areas'. Together they form a unique fingerprint.

Cite this