A Publicidade face aos novos contextos da era Digital: privacidade, transparência e disrupção

Translated title of the contribution: Advertising versus the new contexts of the Digital era: Privacy, transparency and disruption

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Abstract

Current times are becoming extraordinarily complex where we just thought it would become more transparent. The Internet and the digital economy are increasingly becoming a true “data industrial complex,” a Pandora’s box of unsearchable consequences. What is happening with digital advertising is just an outline of the problem, and the first consequences are certainly there in the media sector, which continues to suffocate due to lack of revenue and web traffic. This paper is a contribution to deepen this reflection.
Original languagePortuguese
Pages (from-to)35-46
Number of pages12
JournalMedia & Jornalismo
Volume19
Issue number34
DOIs
Publication statusPublished - 28 Jun 2019

Keywords

  • Blockchain
  • Digital advertising
  • Internet
  • Privacy
  • Security

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