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Advertising as a rhetorical meta-genre
Ivone Ferreira
Departamento de Ciências da Comunicação (DCC)
Instituto de Comunicação da NOVA (ICNOVA)
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Arts & Humanities
Rhetoric
100%
Aristotelian
57%
Visual Media
52%
Triad
38%
Orator
36%
Impossibility
30%
Contingency
29%
Listeners
27%
Responsibility
22%
Physical
18%
Language
13%