@book{990539ffe76049a4beec3e0eb9ce2652,
title = "Advances in digital marketing and ecommerce: Fifth international conference",
keywords = "Digital transformation, Social Media Monetization, Influencer Marketing, Social Commerce, Online Consumer Behavior, Branding, Social Video Marketing",
author = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and Martinez, {Luis F.} and Philipp Br{\"u}ggemann",
year = "2024",
doi = "https://doi.org/10.1007/978-3-031-62135-2",
language = "English",
isbn = "978-3-031-62134-5",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer",
address = "Netherlands",
}
