Advances in digital marketing and eCommerce

Francisco J. Martínez-López (Editor/Coordinator), Luis F. Martinez

Research output: Book/ReportBookpeer-review


This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Original languageEnglish
Place of PublicationCham
PublisherSpringer, Cham
Number of pages308
ISBN (Electronic)978-3-031-05728-1
ISBN (Print)978-3-031-05727-4
Publication statusPublished - 8 Jun 2022

Publication series

NameSpringer Proceedings in Business and Economics
PublisherSpringer Cham
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254


  • Marketing
  • IT in Business
  • Business Strategy and Leadershio


Dive into the research topics of 'Advances in digital marketing and eCommerce'. Together they form a unique fingerprint.

Cite this