Abstract
We propose a latent-class model (LCM) to analyze contingent-valuation surveys incorporating attitudinal questions capturing protest reasons to identify classes of respondents with similar preferences and attitudes. In contrast to a standard LCM, our model ensures that classes are not contaminated by different types of response biases. Using data regarding the preservation of a world-heritage recreation site, low- and high-protester classes are identified. The difference in estimated willingness to pay (WTP) in these classes is €26, reflecting protest issues. If response biases were ignored, different classes would be identified and the corresponding difference in WTPs would be inflated by 130%.
Original language | English |
---|---|
Pages (from-to) | 586-603 |
Number of pages | 18 |
Journal | Land Economics |
Volume | 91 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2015 |
Keywords
- CROSS-CULTURAL RESEARCH
- CONTINGENT VALUATION
- MARKETING-RESEARCH
- PROTEST RESPONSES
- LOGIT MODEL
- STYLE
- HEALTH