A publicidade com o argumento na origem: Uma abordagem exploratória das marcas Cidade do Porto e Vinho do Porto.

Translated title of the contribution: Advertising with the argument at origin. : An exploratory approach to the Porto city brand and Port wine brand.

Paula Lobo, Ivone Marília Carinhas Ferreira da Silva

Research output: Contribution to journal › Article › peer-review

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Social Sciences

Engineering & Materials Science