A multisensorial approach to urban space: placemaking through sensory insights

This chapter focuses on experimental research involving a hybrid in situ methodology that combines soundscape and visual/digital research for placemaking strategies. The main objective of this research is to develop and test a hybrid audiovisual methodology to thoroughly understand the events, practices and processes that transform an urban space into an urban place. Traditional methods of urban analysis are often neither comprehensive nor cross-disciplinary, failing to capture the complex essence of urban spaces. We believe it is essential to approach urban spaces by considering both sensory interactions – including the experiences of sound, light, smell, and touch – and the physical, spatial, cultural and social aspects, to fully capture the dynamics that bring a place to life. This chapter focuses on a pilot study carried out in Eminönü Square in Istanbul, where two methodologies converged, one focusing on sound and qualitative aspects and the other on visual and quantitative aspects. This study fosters a collaborative environment between citizens and researchers by employing methodologies such as impromptu interviews and augmented sound walks. Delving into the sensory dimensions of these environments, it presents a nuanced view of how people perceive and relate to their surroundings, highlighting the benefits of incorporating auditory and visual perceptions into urban planning disciplines. The comprehensive analysis of Istanbul’s Eminönü Square successfully demonstrates how a multisensory approach can enhance the understanding of urban spaces. This research unfolded in several phases: the first involved gaining theoretical knowledge about urban soundscapes and visualscapes; the second focused on designing hybrid techniques for data collection and related activities; the third encompassed the practical application and analysis of the results.