Innovations are a way to promote the growth of the less-developed regions. For this aim, the region must build their innovation generation model in accordance with its reality and must have the lowest possible cost. As pointed out by many theoreticians, innovation should be based on interaction between agents, on the dissemination of ideas and on the building of a cooperative environment. This question is still more important in less developed tourist regions (follower regions), which have insufficient financial resources, many unskilled workers, a few attractions and are far from universities and research centers. In addition to this, the follower regions are forced to compete with the tourist regions with greater financial resources and with attractions known worldwide (frontier regions). Based on this, a model of innovation generation in a context of scarce resources applied to tourism – using the experience and the exchange of information between the segments of support (lodging and food sectors) and the essential segment (leisure & entertainment sectors and agent intermediaries) as principal inputs – was created. This model serves as a reference for those wishing to innovate their business even within a context of scarce resources.
|Publication status||Published - 1 Jan 2012|