A importância do marketing olfativo nas marcas de moda: o caso Abercrombie & Fitch

Translated title of the contribution: The importance of olfactory marketingin fashion brand: the Abercrombie&Fitchcase

Teresa Brito, Alexandre Duarte

Research output: Contribution to journalArticlepeer-review

80 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The importance of olfactory marketingin fashion brand: the Abercrombie&Fitchcase'. Together they form a unique fingerprint.

Social Sciences