11 Citations (Scopus)

Abstract

This paper presents an Agent Based Modeling Framework that can be used to model any internet based business. The model captures the unique characteristics that define how online users interact, share information, and take product adoption decisions. This model can be used to simulate business performance, make business forecasts, and test business strategies. To demonstrate the model, we have applied it to Facebook as well as a leading Portuguese online classifieds website – CustoJusto.pt. Through a number of cases, we have simulated the growth forecasts, its impact by changes in pricing, and changes in the Business Model itself.

Original languageEnglish
Title of host publicationDigital Enterprise Design and Management - Proceedings of the 2nd International Conference on Digital Enterprise Design and Management, DEDandM 2014
EditorsD. Krob, A. Lonjon, P.-J. Benghozi, H. Panetto
PublisherSpringer-Verlag
Pages105-117
Number of pages13
ISBN (Electronic)978-331904312-8
DOIs
Publication statusPublished - 2014
Event2nd International Conference on Digital Enterprise Design and Management, DEDandM 2014 - Paris, France
Duration: 4 Feb 20145 Feb 2014

Publication series

NameAdvances in Intelligent Systems and Computing
PublisherSpringer-Verlag
Volume261
ISSN (Print)2194-5357

Conference

Conference2nd International Conference on Digital Enterprise Design and Management, DEDandM 2014
CountryFrance
CityParis
Period4/02/145/02/14

Keywords

  • Agent Based Modeling
  • Business Forecasting
  • Business Simulation
  • CustoJusto
  • Digital Business Models
  • Facebook

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