A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

47 Downloads (Pure)

Abstract

Mobile payment (M-payment), as an emerging financial transaction method has been widely adopted in various contexts. In order to investigate the significance factors and espoused cultural moderators impacting users' M-payment continuance usage intention in China, this study proposes a comprehensive model integrating Unified Theory of Acceptance and Use of Technology (UTAUT) and Expectancy Confirmation Model (ECM) with trust variable espoused by Hofstede's cultural value to investigate factors affecting users' continuance intention of using M-payment. In addition, based on the proposed model, researchers can more accurately explain user' behavior not only corresponding technological perceptions, but also mental expectations and espoused cultural values for various technology continuance acceptance under different cultural background.

Original languageEnglish
Title of host publicationProceedings of the 2020 3rd International Conference on Big Data Technologies, ICBDT 2020
PublisherAssociation for Computing Machinery
Pages155-161
Number of pages7
ISBN (Electronic)9781450387859
DOIs
Publication statusPublished - 18 Sep 2020
Event3rd International Conference on Big Data Technologies, ICBDT 2020 - Virtual, Online, China
Duration: 18 Sep 202020 Sep 2020

Publication series

NameACM International Conference Proceeding Series

Conference

Conference3rd International Conference on Big Data Technologies, ICBDT 2020
CountryChina
CityVirtual, Online
Period18/09/2020/09/20

Keywords

  • continuance intention
  • espoused cultural values
  • Expectancy Confirmation Model (ECM)
  • Mobile payment
  • Unified Theory of Acceptance and Use of Technology (UTAUT)

Fingerprint

Dive into the research topics of 'A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment'. Together they form a unique fingerprint.

Cite this