The Excellence in Global Marketing Research Award

Prize: Prize (including medals and awards)

Description

The award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing: "The role of past performance in export ventures: a short-term reactive approach”, published in Journal of International Business Studies.
Awarded date2018
Degree of recognitionInternational
OrganisationsAmerican Marketing Association

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Venture
International business
Marketing research
Excellence
Business studies
Global marketing

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