No photo of Pedro Miguel da Cruz Correia Gardete

Pedro Miguel da Cruz Correia Gardete

Full Professor

  • Campus de Carcavelos, Rua da Holanda 1

    2775-405 Carcavelos

    Portugal

  • 41 Citations
  • 4 h-Index
20202020

Research output per year

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Personal profile

Education/Academic qualification

Business Administration, Doctorate, University of California

20052011

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Research Output at NOVA

  • 41 Citations
  • 4 h-Index
  • 2 Article

Informative advertising with discretionary search

Gardete, P. M. & Guo, L., 2020, (Accepted/In press) In : Management Science.

Research output: Contribution to journalArticle

File
  • 13 Downloads (Pure)

    Refocusing loyalty programs in the era of big data: a societal lens paradigm

    Stourm, V., Neslin, S. A., Bradlow, E. T., Breugelmans, E., Chun, S. Y., Gardete, P. M., Kannan, P. K., Kopalle, P., Park, Y-H., Amariles, D. R., Thomadsen, R., Liu-Thompkins, Y. & Venkatesan, R., 1 Jan 2020, (Accepted/In press) In : Marketing Letters.

    Research output: Contribution to journalArticle

    Open Access
  • Activities

    • 15 Oral presentation
    • 5 Invited talk

    NBER Industrial Organization Program Meeting

    Pedro Miguel da Cruz Correia Gardete (Speaker)
    7 Feb 2020

    Activity: Talk or presentationOral presentation

    Summer Institute in Competitive Strategy

    Pedro Miguel da Cruz Correia Gardete (Speaker)
    2019

    Activity: Talk or presentationOral presentation

    Fifteenth Annual UT Dallas FORMS Conference

    Pedro Miguel da Cruz Correia Gardete (Speaker)
    Mar 2019

    Activity: Talk or presentationOral presentation