Pedro Miguel da Cruz Correia Gardete

Full Professor

Full Professor, NOVA School of Business and Economics (NOVA SBE)

https://orcid.org/0000-0002-2057-5552

Emailpedro.gardete

Campus de Carcavelos, Rua da Holanda 1
2775-405 Carcavelos
Portugal

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Education/Academic qualification

Business Administration, Doctorate, University of California

2005 → 2011

Award Date: 13 May 2011

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48 Citations
5 h-Index
3 Article

Informative advertising with discretionary search
Gardete, P. M. & Guo, L., 2020, (Accepted/In press) In : Management Science.
Research output: Contribution to journal › Article

File
16 Downloads (Pure)
Prepurchase information and credible advertising
Gardete, P. M. & Guo, L., 5 Oct 2020, In : Management Science.
Research output: Contribution to journal › Article

Open Access
File
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Stourm, V., Neslin, S. A., Bradlow, E. T., Breugelmans, E., Chun, S. Y., Gardete, P. M., Kannan, P. K., Kopalle, P., Park, Y-H., Amariles, D. R., Thomadsen, R., Liu-Thompkins, Y. & Venkatesan, R., 1 Jan 2020, (Accepted/In press) In : Marketing Letters.
Research output: Contribution to journal › Article

14th Annual Dick Wittink prize for the best paper published in the Quantitative Marketing and Economics journal
Andrés Elberg (Recipient), Gardete, Pedro Miguel da Cruz Correia (Recipient), Rosario Macera (Recipient) & Carlos Noton (Recipient), 2020
Prize: Prize (including medals and awards)

15 Oral presentation
5 Invited talk

NBER Industrial Organization Program Meeting
Pedro Miguel da Cruz Correia Gardete (Speaker)
7 Feb 2020
Activity: Talk or presentation › Oral presentation
Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics
Pedro Miguel da Cruz Correia Gardete (Speaker)
Jan 2019
Activity: Talk or presentation › Invited talk
Fifteenth Annual UT Dallas FORMS Conference
Pedro Miguel da Cruz Correia Gardete (Speaker)
Mar 2019
Activity: Talk or presentation › Oral presentation
Guiding Consumers through Lemons and Peaches: A Dynamic Model of Search over Multiple Characteristics
Pedro Miguel da Cruz Correia Gardete (Speaker)
Jan 2019
Activity: Talk or presentation › Invited talk
Summer Institute in Competitive Strategy
Pedro Miguel da Cruz Correia Gardete (Speaker)
2019
Activity: Talk or presentation › Oral presentation