Pedro Miguel da Cruz Correia Gardete

Full Professor

Full Professor, NOVA School of Business and Economics (NOVA SBE)

https://orcid.org/0000-0002-2057-5552

Emailpedro.gardete

Campus de Carcavelos, Rua da Holanda 1
2775-405 Carcavelos
Portugal

41 Citations
4 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Education/Academic qualification

Business Administration, Doctorate, University of California

2005 → 2011

Fingerprint Dive into the research topics where Pedro Miguel da Cruz Correia Gardete is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output at NOVA

41 Citations
4 h-Index
2 Article

Informative advertising with discretionary search

Gardete, P. M. & Guo, L., 2020, (Accepted/In press) In : Management Science.

Research output: Contribution to journal › Article

File

13 Downloads (Pure)

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Stourm, V., Neslin, S. A., Bradlow, E. T., Breugelmans, E., Chun, S. Y., Gardete, P. M., Kannan, P. K., Kopalle, P., Park, Y-H., Amariles, D. R., Thomadsen, R., Liu-Thompkins, Y. & Venkatesan, R., 1 Jan 2020, (Accepted/In press) In : Marketing Letters.

Research output: Contribution to journal › Article

Open Access