Paulo Rita
Calculated based on number of publications stored in Pure and citations from Scopus
20162024

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  • 2022

    What if we took a holiday? Enriching Advertising with Intelligent Voice Assistants

    Oliveira, P. M., Guerreiro, J. & Rita, P., 1 Aug 2022, AIRSI 2022: Technologies 4.0 in Tourism, Services & Marketing, University of Zaragoza Spain 11-13 July 2022. Conference Proceedings. p. 244-248 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
  • 2019

    Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining

    Translated title of the contribution: Sentiment analysis in online reviews classification using text mining techniquesÁgueda, M., Rita, P. & Guerreiro, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) . Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760671. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
    1 Citation (Scopus)
  • O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor

    Translated title of the contribution: The impact of video versus text reviews on consumer intention to purchaseAlbano, P., Guerreiro, J. & Rita, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760971. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  • 2018

    The perception of active listening practice on social networks

    Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J., 30 Jul 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Global Alliance of Marketing & Management Associations, Vol. 2018. p. 1098-1106

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
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    66 Downloads (Pure)
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