Paulo Rita has Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), PhD in Marketing (Cardiff University, UK), Post-graduate Certificate in Research Skills and Quantitative Methods in Management (University of Glasgow, UK) and Bachelor degree in Business Management (ISCTE-IUL).

Dr. Rita is Full Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, International Development Coordinator, Director of the Master in Data-driven Marketing (Marketing Intelligence, Marketing Research & CRM, Digital Marketing & Analytics, Data Science for Marketing), Director of the Post-graduate program in Business Analytics for Hospitality & Tourism, Director of NOVA Marketing Analytics Lab, and Coordinator of Data-driven Marketing Research Stream of NOVA IMS Research and Development Center (MagIC).

He is member of the evaluation panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT, President of the Evaluation Panel for Accreditation of Bachelor, Master and Doctoral programmes in Marketing of Universities in Portugal of the Agency for Assessment and Accreditation of Higher Education (A3ES), and Visiting Professor at the University of Prague (Czech Republic). 

Professor Rita was Foundation Chair of Marketing at ISCTE-IUL, Vice President of the European Doctoral Programmes Association in Management and Business Administration (EDAMBA), and Executive Committee Member of the European Marketing Academy (EMAC).

He is Associate Editor of Marketing for the European Journal of Management and Business Economics, Coordinating Editor of the International Journal of Hospitality Management, Editorial Board Member of the International Journal of Contemporary Hospitality Management, and Reviewer for many scientific publicationsin Marketing.

His research interests are focused on digital marketing / social media, marketing analytics, consumer behavior / consumer neurosciences, and tourism marketing. He is author of publications in these areas with more than 6,600 citations in Google Scholar, and having published more than 100 articles in scientific journals.