Photo of Paulo Rita
  • Campus de Campolide

    1070-312 Lisboa

    Portugal

  • 802 Citations
  • 15 h-Index
20162020

Research output per year

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Personal profile

Research interests

Paulo Rita holds a PhD in Marketing (Cardiff University, UK), a Post-Doctorate in E-Marketing (University of Nevada Las Vegas, United States), and is Professor of Marketing at ISCTE Business School (IBS), Lisbon – Portugal. Dr. Rita is a member of NOVA IMS Research and Development Center (MagIC) and a member of the Behavior, Emotion and Cognition group of CIS-IUL Research Center. He is Director of the PhD in Marketing of ISCTE-IUL, Director of the Master in Hospitality and Tourism Management (dual degree with University of Central Florida, Orlando, United States), and a member of the Executive Committee of EMAC (European Marketing Academy). His areas of scientific research interest and expertise are in: Digital, Social Media & Mobile Marketing; Electronic Commerce & Marketing Analytics; Consumer Behavior & Neuroscience; Tourism Marketing.

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Research Output at NOVA

Autonomic emotional responses to food: Private label brands versus National Brands

Rita, P., Guerreiro, J. & Omarji, M., 17 Sep 2020, In : Journal of Consumer Behaviour. 9 p.

Research output: Contribution to journalArticle

  • How to predict explicit recommendations in online reviews using text mining and sentiment analysis

    Guerreiro, J. & Rita, P., 1 Jun 2020, In : Journal of Hospitality and Tourism Management. 43, June, p. 269-272 4 p.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

    Huseynov, K., Costa Pinto, D., Maurer Herter, M. & Rita, P., 1 Sep 2020, In : Journal of Hospitality and Tourism Research. 44, 7, p. 1153-1177 25 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 3 Downloads (Pure)

    The influence of cultural origins of visitors when staying in the city that never sleeps

    Moro, S., Rita, P., Ramos, P. & Esmerado, J., 30 Sep 2020, In : Tourism Recreation Research. 14 p.

    Research output: Contribution to journalArticle

  • Users' brand page participation: A new construct to measure participation on social networking sites

    Langaro, D., Salgueiro, M. D. F. & Rita, P., 1 Jun 2020, In : International Journal of Internet Marketing and Advertising. 14, 2, p. 135-151 17 p.

    Research output: Contribution to journalArticle

  • Prizes