Paulo Miguel Rasquinho Ferreira Rita

  • Campus de Campolide

    1070-312 Lisboa

    Portugal

  • 257 Citations
  • 9 h-Index
20162019
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Research Output 2016 2019

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Literature review
2018
16 Citations (Scopus)
415 Downloads (Pure)

Brand strategies in social media in hospitality and tourism

Moro, S. & Rita, P., 2018, In : International Journal of Contemporary Hospitality Management. 30, 1, p. 343-364 22 p.

Research output: Contribution to journalLiterature review

Open Access
File
tourism
methodology
segmentation
social media
Tourism and hospitality