Paulo Miguel Rasquinho Ferreira Rita

  • Campus de Campolide

    1070-312 Lisboa

    Portugal

  • 503 Citations
  • 13 h-Index
20162019
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Research Output at NOVA 2016 2019

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Conference contribution
2019

Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining

Translated title of the contribution: Sentiment analysis in online reviews classification using text mining techniquesÁgueda, M., Rita, P. & Guerreiro, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) . Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760671. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
Air

O Impacto de Reviews em Vídeo versus Texto na Intenção de Compra do Consumidor

Translated title of the contribution: The impact of video versus text reviews on consumer intention to purchaseAlbano, P., Guerreiro, J. & Rita, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760971. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Purchasing
2018
30 Downloads (Pure)

The perception of active listening practice on social networks

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J., 30 Jul 2018, 2018 Global Marketing Conference at Tokyo Proceedings. Global Alliance of Marketing & Management Associations, Vol. 2018. p. 1098-1106

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Social networks
World Wide Web
Qualitative study
Brand community
User-generated content