Paulo Miguel Rasquinho Ferreira Rita

  • Campus de Campolide

    1070-312 Lisboa


  • 539 Citations
  • 13 h-Index
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Personal profile

Research interests

Paulo Rita holds a PhD in Marketing (Cardiff University, UK), a Post-Doctorate in E-Marketing (University of Nevada Las Vegas, United States), and is Professor of Marketing at ISCTE Business School (IBS), Lisbon – Portugal. Dr. Rita is a member of NOVA IMS Research and Development Center (MagIC) and a member of the Behavior, Emotion and Cognition group of CIS-IUL Research Center. He is Director of the PhD in Marketing of ISCTE-IUL, Director of the Master in Hospitality and Tourism Management (dual degree with University of Central Florida, Orlando, United States), and a member of the Executive Committee of EMAC (European Marketing Academy). His areas of scientific research interest and expertise are in: Digital, Social Media & Mobile Marketing; Electronic Commerce & Marketing Analytics; Consumer Behavior & Neuroscience; Tourism Marketing.

Fingerprint Dive into the research topics where Paulo Miguel Rasquinho Ferreira Rita is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

tourism Earth & Environmental Sciences
tourist Social Sciences
Tourism Social Sciences
hostel Social Sciences
modeling Earth & Environmental Sciences
methodology Earth & Environmental Sciences
sensitivity analysis Earth & Environmental Sciences
data mining Earth & Environmental Sciences

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Research Output at NOVA 2016 2019

5 Citations (Scopus)
7 Downloads (Pure)

Airline passengers’ perceptions of service quality: themes in online reviews

Brochado, A., Rita, P., Oliveira, C. & Oliveira, F., 11 Feb 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 855-873 19 p.

Research output: Contribution to journalArticle

Open Access
social media
service quality

Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining

Translated title of the contribution: Sentiment analysis in online reviews classification using text mining techniquesÁgueda, M., Rita, P. & Guerreiro, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) . Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760671. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
2 Citations (Scopus)

Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J., 16 Apr 2019, In : Journal of Promotion Management. 25, 3, p. 304-313 10 p.

Research output: Contribution to journalArticle

Open Access
Social networks
Long-term relationships
External environment

Analysing recent augmented and virtual reality developments in tourism

Moro, S., Rita, P., Ramos, P. & Esmerado, J., Nov 2019, In : Journal of Hospitality and Tourism Technology. 10, 4, p. 571-586

Research output: Contribution to journalReview article

Open Access
virtual reality
Augmented reality
Virtual reality
Learning systems
1 Citation (Scopus)

Are the States United? An Analysis of U.S. Hotels’ Offers Through TripAdvisor’s Eyes

Moro, S., Batista, F., Rita, P., Oliveira, C. & Ribeiro, R., Sep 2019, In : Journal of Hospitality and Tourism Research. 43, 7, p. 1112-1129

Research output: Contribution to journalArticle

Open Access


social media