Paulo Miguel Rasquinho Ferreira Rita

  • Campus de Campolide

    1070-312 Lisboa


  • 265 Citations
  • 9 h-Index
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Personal profile

Research interests

Paulo Rita holds a PhD in Marketing (Cardiff University, UK), a Post-Doctorate in E-Marketing (University of Nevada Las Vegas, United States), and is Professor of Marketing at ISCTE Business School (IBS), Lisbon – Portugal. Dr. Rita is a member of NOVA IMS Research and Development Center (MagIC) and a member of the Behavior, Emotion and Cognition group of CIS-IUL Research Center. He is Director of the PhD in Marketing of ISCTE-IUL, Director of the Master in Hospitality and Tourism Management (dual degree with University of Central Florida, Orlando, United States), and a member of the Executive Committee of EMAC (European Marketing Academy). His areas of scientific research interest and expertise are in: Digital, Social Media & Mobile Marketing; Electronic Commerce & Marketing Analytics; Consumer Behavior & Neuroscience; Tourism Marketing.

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Research Output 2016 2019

2 Citations (Scopus)

Airline passengers’ perceptions of service quality: themes in online reviews

Brochado, A., Rita, P., Oliveira, C. & Oliveira, F., 11 Feb 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 855-873 19 p.

Research output: Contribution to journalArticle

social media
service quality

Análise de Sentimentos na Classificação de Online Reviews Aplicando Texto Mining

Águeda, M., Rita, P. & Guerreiro, P., 15 Jul 2019, 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) . Goncalves, R., Pedrosa, I., Cota, M. P. & Rocha, A. (eds.). IEEE Computer Society, 8760671. (Iberian Conference on Information Systems and Technologies, CISTI; vol. 2019-June).

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J., 16 Apr 2019, In : Journal of Promotion Management. 25, 3, p. 304-313 10 p.

Research output: Contribution to journalArticle

Social networks
Long-term relationships
External environment

Analysing recent augmented and virtual reality developments in tourism

Moro, S., Rita, P., Ramos, P. & Esmerado, J., 1 Jan 2019, In : Journal of Hospitality and Tourism Technology.

Research output: Contribution to journalReview article

virtual reality
Augmented reality
Virtual reality
Learning systems

Are the States United? An Analysis of U.S. Hotels’ Offers Through TripAdvisor’s Eyes

Moro, S., Batista, F., Rita, P., Oliveira, C. & Ribeiro, R., Sep 2019, In : Journal of Hospitality and Tourism Research. 43, 7, p. 1112-1129

Research output: Contribution to journalArticle

Open Access