Photo of Paulo Miguel Rasquinho Ferreira Rita

Paulo Miguel Rasquinho Ferreira Rita

  • Campus de Campolide

    1070-312 Lisboa

    Portugal

  • 663 Citations
  • 14 h-Index
20162020

Research output per year

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Personal profile

Research interests

Paulo Rita holds a PhD in Marketing (Cardiff University, UK), a Post-Doctorate in E-Marketing (University of Nevada Las Vegas, United States), and is Professor of Marketing at ISCTE Business School (IBS), Lisbon – Portugal. Dr. Rita is a member of NOVA IMS Research and Development Center (MagIC) and a member of the Behavior, Emotion and Cognition group of CIS-IUL Research Center. He is Director of the PhD in Marketing of ISCTE-IUL, Director of the Master in Hospitality and Tourism Management (dual degree with University of Central Florida, Orlando, United States), and a member of the Executive Committee of EMAC (European Marketing Academy). His areas of scientific research interest and expertise are in: Digital, Social Media & Mobile Marketing; Electronic Commerce & Marketing Analytics; Consumer Behavior & Neuroscience; Tourism Marketing.

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Research Output at NOVA

How to predict explicit recommendations in online reviews using text mining and sentiment analysis

Guerreiro, J. & Rita, P., 1 Jun 2020, In : Journal of Hospitality and Tourism Management. 43, June, p. 269-272 4 p.

Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Users' brand page participation: A new construct to measure participation on social networking sites

    Langaro, D., Salgueiro, M. D. F. & Rita, P., 1 Jun 2020, In : International Journal of Internet Marketing and Advertising. 14, 2, p. 135-151 17 p.

    Research output: Contribution to journalArticle

  • What drives job satisfaction in IT companies?

    Moro, S., Ramos, R. F. & Rita, P., 19 Mar 2020, In : International Journal Of Productivity And Performance Management. 17 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 11 Downloads (Pure)

    What is the core essence of small city boutique hotels?

    Loureiro, S. M. C., Rita, P. & Sarmento, E. M., Mar 2020, In : International Journal of Culture, Tourism, and Hospitality Research. 14, 1

    Research output: Contribution to journalArticle

    Open Access
    File
  • 14 Downloads (Pure)

    Airline passengers’ perceptions of service quality: themes in online reviews

    Brochado, A., Rita, P., Oliveira, C. & Oliveira, F., 11 Feb 2019, In : International Journal of Contemporary Hospitality Management. 31, 2, p. 855-873 19 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 8 Citations (Scopus)
    80 Downloads (Pure)

    Prizes

    File